Top 10 Native Ads Platforms for Publishers in 2025

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Native ads are more popular and effective forms of marketing ads that grab users’ attention and drive higher click-through rates in comparison to traditional digital marketing solutions. Native ads are paid marketing solutions that often merge with the editorial content of a popular platform and mimic its pattern to seamlessly promote your products and services without creating any intrusion and obstruction in the overall online browsing experience of the users. It does not behave like an ad at the primary level; rather, it appears naturally as part of the web content placed in between.

What are Native Ad Platforms?

Native ad platforms are popular online channels that allow the publishing of ads that match the look, feel, and role of the content at their sites, apps, and social media posts. They offer a seamless online gateway to promote your products and services without interrupting the browsing experience of the users. With the help of native ad platforms, you can distribute marketing content across websites, apps, and social media posts. Native ad platforms help you reach the target audience and ensure seamless user engagement. They are great for storytelling, content marketing, and robust growth of the brand.

How Native Ad Platforms Work?

Here is a simple step-by-step process that delivers a detailed description of how the native ad platform works:

  1. Advertiser Creates the Ad

You create an ad that matches the look and feel of the host website or app, which includes the following content:

  • A headline
  • A thumbnail/image
  • A short description
  • A destination URL (e.g., a blog post, product page, or landing page)
  1. Choose Targeting Options

You select your target audience based on the following factors:

  • Location
  • Device type
  • Interests
  • Behavior
  • Demographics
  1. Platform Matches Ad with Publishers

The native ad platform partners with publishers, which can include news sites, blogs, and media apps. After this, it places your ads in places where it blends naturally with the online content. These spots can be as follows:

  • Recommended for you sections
  • Article feeds
  • In-between paragraphs
  • Sidebar widgets
  1. Ad is Displayed Natively

Native ads display your promotions naturally in the content without interrupting the main user experience. When users see and click them, it redirects them to the chosen pages. 

  1. Performance Tracking

The platform tracks, and you get access to all the metrics, analytics, and optimization tools: 

  • Impressions
  • Clicks (CTR)
  • Engagement time
  • Conversions (sales, signups, etc.)

What are the 10 Native Ad Platforms?

Here are the top 10 native ad platforms for publishers in 2025:

Taboola

It is considered a global leader in content recommendation. With the help of Taboola, you can reach users through sponsored content placements on major news and publishing websites. It is considered the best tool for news site integrations and a global network for content discovery.

Outbrain

It is another native ad platform that is used for content discovery, boosting brand visibility, and high-value publisher partnerships. It focuses on content recommendation with premium publisher partnerships and promotes your brand to the best platforms.

Revcontent

Revcontent provides tailored widgets and target-driven marketing solutions. It allows you to reach the right audience and drive high engagement at a more precise level.

Sharethrough

It is a programmatic native ad platform that delivers high visibility and non-intrusive formats that naturally merge in the user experience across websites and mobile devices.

TripleLift

It is a smart platform that combines visual storytelling with programmatic delivery to allow you to run native, video, and display ads. You can run these visual first native ads across premium inventory.

Nativo

Native is an exclusive platform that allows you to create, distribute, and track native ads. It facilitates a seamless publisher integration with minimal interruptions to the user experience.

Yahoo Native

It allows you to place native across Yahoo and its extended networks. With the help of this platform, you can reach a diverse audience and generate genuine leads and conversions.

MGID

This a global ad platform with a strong reach in new markets. It helps you promote your products and services to a global audience and achieve measurable success in minimum time.

Adyoulike

It is an AI-powered ad platform that offers real-time content moderation solutions. With the help of this advanced platform, you can match your content to the surrounding content in real time.

Plista

It is a leading-edge native ad platform that offers data-driven content solutions and ad formats to help you reach the target audience and convince them to buy your services and products efficiently.

How to Choose The Right Native Ad Platform?

Choosing the right native ad platform requires some work and tips. You need to take into consideration all the key factors, such as your goals, challenges, products and services you want to promote, and the target audience. After this, you need to decide upon your budget and the media you want to utilize to run your marketing campaigns. To cut to the chase, here are some proven tips to help you choose the right native ad platform to meet your marketing needs:

Define Your Campaign Goals First

Outline your objectives of promotions, whether you want to drive website traffic, promote lead, boost sales, or brand awareness. Once you know the goals of your marketing, you will be able to choose the right platform for your marketing purposes. Different platforms serve different purposes; for example, Taboola and Outbrain are best for content distribution, while LinkedIn is great for B2B clients.

Understand Where Your Audience Spends Time

You need to mark your target audience and learn about their online behavior or where they like to spend their time most. For example, B2B clients spend more time on LinkedIn business publications, tech lovers actively browse on Medium, YouTube, and Reddit, and the general audience is active on social media platforms like Facebook, Instagram, and Outbrain. So you have to decide upon your audience and guide your platform selection.

Match the Platform to Your Content Type

You have to choose a platform that matches and enhances your content instead of simply hosting it. Different native ad sites support different content formats. For example, Outbrain, Taboola, and Yahoo Gemini are best for blog and articles, and YouTube, Facebook, and TikTok are good for explainer videos. Similarly, Amazon Sponsored Listings and Promoted Pins are perfect for E-commerce products, and LinkedIn Sponsored Content and Quora Ads serve the Whitepapers and E-books. Hence, it is highly important that you match the platform to your content type:

Compare Platform Features & Reach

Comparing platform features and reach is another important task that helps you choose a suitable native advertisement channel. You should evaluate and compare audience size, targeting options, Cost-per-click (CPC), cost-per-impression (CPM), creative formats, preview tools, and options for integration with analytics and CRM tools. A small amount of research goes a long way and provides you with the best option to choose from.

What are the Different Types of Native Ads?

Native ads are highly efficient and seamless in merging with the main platforms while promoting services and products, but they use different methods and forms to display your content on a particular platform. Native advertising seamlessly fits across different platforms and user behaviors. Depending on the methods and forms, native ads are categorized in different types. Here are some key types of native ads:

In-Feed Ads

In-feed ads are naturally placed within the content on popular social media platforms like Instagram, Twitter, Facebook, and LinkedIn. These ads look like regular posts or articles, which are marked with labels like Sponsored or Promoted. They appear to the social media users when they are scrolling down the newsfeed. In-feed native ads are best known for native advertising in B2B and B2C platforms. They are highly useful in driving user engagement, building brand awareness, driving targeted traffic, and creating more leads and sales for your products and services.

Content Recommendation Widgets

Content recommendation widgets appear at the bottom or side of the blog posts and articles that suggest more related and informative content to the post you are already reading. When you click the recommended widget, it directs you to website blogs, landing pages, and product pages that drive a high volume of traffic to the recommended site.

Promoted Listings

Promoted listings are native ads that are used on e-commerce platforms alongside organic listings. They are used to drive more sales and enhance product visibility on popular e-commerce platforms. It helps the targeted products appear in search results, which increases the chances for customers to buy them.

Native Display Ads

Native display ads seamlessly blend and adapt to the layout and position of the platform on which they appear. They dynamically adapt to the content and platform style that provides a seamless user experience without interrupting the main browsing activities. They look more relevant and agreeable, which provokes user action and increases the chance of easy conversion.

Sponsored Content / Branded Content

Sponsored or branded content is created in collaboration with well-established publishers and influencers. It is considered best for thought leadership, storytelling, and building brand trust. It appears as the educational and entertaining content in that delight as well give users a heads for your products and services.

In-App Native Ads

In-app native ads act the same way as the display ads, but they are displayed within mobile apps. They appear as native content in the mobile apps, news feeds, or sponsored ads on your mobile screen. They are displayed in different forms, such as images, videos, or other types of interactive content. In-App Native Ads are highly efficient in engaging users, building brand visibility, and driving conversions.

Video Native Ads

Video native ads are an innovative advertising method in which the video ad seamlessly integrates with the ongoing video on a platform to promote the products and services to a wider audience in a short time. They engage users more precisely without spoiling their experience during online streaming. Video ads are often played on social media feeds that include TikTok, Instagram, LinkedIn video, and YouTube shorts.

Native Email Ads

Native email ads are a smart marketing move that uses email newsletters and inbox content as a natural ecosystem to seamlessly promote your products and services indirectly and efficiently. The ad content naturally matches the tone and style of the sender and efficiently conveys the brand message. You can use it to reach B2B and B2C clients at the same time.